Maria Mies, Patriarchy and Accumulation on a World Scale: Women in the International Divison of Labour pages 120-121

This strategy of mobilizing poor, cheap, docile, dexterous, submissive Third World women [the adjectives refer to previously described Third World government-sponsored advertisements aimed at capitalists -Ethan] for export-oriented production is only one side of the global division of labour. As we said before, it is not enough that these commodities are produced as cheaply as possible, they also have to be sold. In the marketing strategies of the Western and Japanese corporations which are thriving on the export-oriented production in Third World countries, Western women play a crucial role, too, but this time not as producers, but as consumers, as housewives, mothers, and sex objects.

As producers, women in Europe and the US were the first to be fired as a consequence of the new IDL [international division of labour -Ethan]. They lost their jobs in textile industries and electric industries. When Phillips in Eindhoven in Holland closed its factory there in order to re-open others in Third World countries, thousands of women lost their jobs. They were sent home to their kitches with the argument that they should show solidarity with Third World women who needed jobs, whereas in Holland the husband's income was so high that a woman could stay at home and use her time to look after her children better. At the same time, the same multinational corporations mobilize women constantly as buyers of their goods. The tremendous expansion of TV and the introduction of cable TV have as their main purpose the expansion of advertising. Most of the advertising is directed towards women as consumers, or the advertisements themselves contain images of women as sex symbols as their most important ingredient. Here we see the new IDL divides the world up into producers and consumers, but it also divides women internationally and class-wise into producers and consumers. This relationship is structured in such a way that Third World women are objectively--not subjectively--linked to First World women through the commodities which the latter buy. This is not only a contradictory relationship, but also one in which the two actors on each side of the globe do not know anything of each other. The women in South and South-East Asia hardly know what they produce or for whom they make the things they make. On the other hand, the Western housewife is totally oblivious of the female labour, the working conditions, the wages, etc., under which the things which she buys are produced. She is only interested in getting these things as cheaply as possible. She, as most others in Western countries, attributes the overabundance in our supermarkets to the 'productivity' of Western workers. We shall have to discuss the question of whether this contradictory strategy which divides women worldwide into workers and housewives contributes to women's liberation. It is often argued that this strategy gives jobs to Third World women and cheap consumer goods to Western women/housewives. So both should be happy. But if we look more closely at the consequences of this strategy, we may come to another conclusion, namely, that the enslavement and exploitation of one set of women is the foundation of a qualitatively different type of enslavement of another set of women. One is a condition as well as the consequence of the other.