Showing posts with label photography. Show all posts
Showing posts with label photography. Show all posts

Tuesday, April 12, 2011

Susan Sontag, On Photography page 157

A capitalist society requires a culture based on images. It needs to furnish vast amounts of entertainment in order to stimulate buying and anesthetize the injuries of class, race, and sex. And it needs to gather unlimited amounts of information, the better to exploit natural resources, increase productivity, keep order, make war, give jobs to bureaucrats. The camera's twin capacities, to subjectivize reality and to objectify it, ideally serve these needs and strengthen them. Cameras define reality in the two ways essential to the workings of an advanced industrial society: as a spectacle (for masses) and as an object of surveillance (for rulers). The production of images also furnishes a ruling ideology. Social change is replaced by a change in images. The freedom to consume a plurality of images and goods is equated with freedom itself. The narrowing of free political choice to free economic consumption requires the unlimited production and consumption of images.

Susan Sontag, On Photography page 154

We make of photography a means by which, precisely, anything can be said, any purpose served. What in reality is discrete, images join. In the form of a photograph the explosion of an A-bomb can be used to advertise a safe.

Susan Sontag, On Photography page 19

The industrialization of photography permitted its rapid absorption into rational--that is, bureaucratic--ways of running society. No longer toy images, photographs became part of the general furniture of the environment--touchstones and confirmations of that reductive approach to reality which is considered realistic. Photographs were enrolled in the service of important institutions of control, notably the family and the police, as symbolic objects and as pieces of information. Thus, in the bureaucratic cataloguing of the world, many important documents are not valid unless they have, affixed to them, a photograph-token of the citizen's face.

Susan Sontag, On Photography page 13

Eventually, people might learn to act out more of their aggressions with cameras and fewer with guns, with the price being an even more image-choked world. One situation where people are switching from bullets to film is the photographic safari that is replacing the gun safari in East Africa. The hunters have Hasselblads instead of Winchesters; instead of looking through a telescopic sight to aim a rifle, they look through a viewfinder to frame a picture. In end-of-the-century London, Samuel Butler complained that "there is a photographer in every bush, going about like a roaring lion seeking whom he may devour." The photographer is now charging real beasts, beleaguered and too rare to kill. Guns have metamorphosed into cameras in this earnest comedy, the ecology safari, because nature has ceased to be what it always had been--what people needed protection from. Now nature--tamed, endangered, mortal--needs to be protected from people. When we are afraid, we shoot. But when we are nostalgic, we take pictures.

Susan Sontag, On Photography page 9

Most tourists feel compelled to put the camera between themselves and whatever is remarkable that they encounter. Unsure of other responses, they take a picture. This gives shape to experience: stop, take a photograph, and move on. The method especially appeals to people handicapped by a ruthless work ethic--Germans, Japanese, and Americans. Using a camera appeases the anxiety which the work-driven feel about not working when they are on vacation and supposed to be having fun. They have something to do that is like a friendly imitation of work: they can take pictures.